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Pay-television competition gets tougher with new players

Bareksa17 Maret 2014
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Pay-television competition gets tougher with new players
Seorang perempuan mengoperasikan fitur game pada unit tablet yang terhubung dengan konektor HDMI monitor televisi, saat pameran komputer dan gadget di Tunjungan Plaza Surabaya ((ANTARAFOTO/Eric Ireng)

Winning the hearts of sport aficionados was also VIVA’s strategy to net new subscribers

The Jakarta Post - Indonesia offers pay-television distributors lucrative business, with millions of television owners and low penetration of paid programs, giving viewers alternatives to monotonous, limited programs on the country’s free-to-air television.

Although the market is entrenched by old players, media firms are still keen on joining the battle by starting up their own pay-television firms, each trying to provide their own interesting features — from content to price — to hook customers.

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