Pay-television competition gets tougher with new players
Winning the hearts of sport aficionados was also VIVA’s strategy to net new subscribers
![Pay-television competition gets tougher with new players](https://media.bareksa.com/cms/media/assets/image/2014/01/1845_3e972e01a96e34fb993892c9b63d6350.jpg)
Winning the hearts of sport aficionados was also VIVA’s strategy to net new subscribers
The Jakarta Post - Indonesia offers pay-television distributors lucrative business, with millions of television owners and low penetration of paid programs, giving viewers alternatives to monotonous, limited programs on the country’s free-to-air television.
Although the market is entrenched by old players, media firms are still keen on joining the battle by starting up their own pay-television firms, each trying to provide their own interesting features — from content to price — to hook customers.
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