Pay-television competition gets tougher with new players
Winning the hearts of sport aficionados was also VIVA’s strategy to net new subscribers
Winning the hearts of sport aficionados was also VIVA’s strategy to net new subscribers
The Jakarta Post - Indonesia offers pay-television distributors lucrative business, with millions of television owners and low penetration of paid programs, giving viewers alternatives to monotonous, limited programs on the country’s free-to-air television.
Although the market is entrenched by old players, media firms are still keen on joining the battle by starting up their own pay-television firms, each trying to provide their own interesting features — from content to price — to hook customers.
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