Pay-television competition gets tougher with new players
Bareksa • 17 Mar 2014
Seorang perempuan mengoperasikan fitur game pada unit tablet yang terhubung dengan konektor HDMI monitor televisi, saat pameran komputer dan gadget di Tunjungan Plaza Surabaya ((ANTARAFOTO/Eric Ireng)
Winning the hearts of sport aficionados was also VIVA’s strategy to net new subscribers
The Jakarta Post - Indonesia offers pay-television distributors lucrative business, with millions of television owners and low penetration of paid programs, giving viewers alternatives to monotonous, limited programs on the country’s free-to-air television.
Although the market is entrenched by old players, media firms are still keen on joining the battle by starting up their own pay-television firms, each trying to provide their own interesting features — from content to price — to hook customers.